The Early Learning Centre reinforces gender stereotypes in a really boring way
“For the little princess in the family we have great feminine outfits like Butterfly Fairy, Sleeping Beauty, Ballerina and Nurse’s uniform. Why not add a medical case for that extra touch of authenticity.” (or why not add a question mark at the end of the sentence … ahem)
“The boys are catered for too, with great Doctor, Policeman & Fireman uniforms, not to mention fantastic Pirate and Knight costumes.”
Turns out not only do the Early Learning Centre have some shit web copy but are also a bunch of sexist douchebags. Feel free to use the email below to tell them so here.
Dear Early Learning Centre,
I find your website copy on your dressing up section completely ridiculous and outdated. Nurse uniforms for little girls and doctors’ for little boys – I’m sorry, is it the 1950s?
Companies like you play a part in reinforcing gender stereotypes and narrowing people’s conception of what it means to be female or male – and consequently their choices and actions. You might like to read this recent New Scientist article entitled “Out with pink and blue: don’t foster the gender divide” which discusses how detrimental gender steretyping can be.
I’m sure you sell a lot of princess and fairy outfits for little girls, but you have the option to take responsibility for creating a more diverse world for children. I urge you to take that responsibility seriously.
Filed under: media | 2 Comments
Tags: Early Learning Centre, gender stereotypes